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Why The Windows Phones Was Doomed To Fail From The Beginning


This was a statement from Microsoft CEO Satya Nadella back in 2015

“As a result, the company will take an impairment charge of approximately $7.6 billion related to assets associated with the acquisition of the Nokia Devices and Services business in addition to a restructuring charge of approximately $750 million to $850 million.

I am committed to our first-party devices including phones. However, we need to focus our phone efforts in the near term while driving reinvention. We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family.

In the near term, we will run a more effective phone portfolio, with better products and speed to market given the recently formed Windows and Devices Group. We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.”

Then in 2017, over 3000 individuals were said on the road map to join the already existing band wagon of the unemployed as Microsoft has announced that it would relief some workers of their duties. Contrary to the last mass elimination of  18000 workers, which happened as a result of an alleged fiasco in 2014, following its $7.2b acquisition of Nokia’s mobile phones, Microsoft claims  in this recent decision, to be undergoing a major reorganisation.

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